Get to Know Shirley

Shirley George Frazier is recognized as the world’s authority on gift baskets and as one of the foremost experts on how-to-start strategies for new entrepreneurs.

In business since 1990, Shirley is president and CEO of Sweet Survival LLC, a firm that assists creative people and entrepreneurs like you to create a great life by turning your passion into a fun and rewarding pastime or business.

The types of businesses that call Shirley for gift basket help are home-based business owners, florists, specialty store owners, wine shops, and large department stores worldwide. Her large-business clients include Macy’s, Barnes & Noble, Total Wine, and Hallmark stores.


Shirley’s books include:How to Start a Home-Based Gift Basket Business, by Shirley George Frazier. All rights reserved.

Her popular ebooks are:


As a professional speaker, Shirley conducts keynote speeches, workshops, and seminars at:

    Shirley George Frazier

  • AmericasMart Atlanta
  • Boston Gift Show
  • California Gift Show
  • Chicago Home & Gift Market
  • Denver Merchandise Mart
  • Fancy Food Show
  • Fort Lauderdale Gift Show
  • L.A. Mart
  • Miami Beach Gift Show
  • New England Products and Trade Show
  • NY Now (formerly New York International Gift Fair)
  • Philadelphia Gift Show


Shirley provides small business advice on CNBC, New York’s Fox Channel 5, Discovery Channel, LiveWell Network, and Food Network, and her articles and quotes are published in:

    Shirley George Frazier

  • Associated Press
  • Birmingham Business Journal (AL)
  • CNN Money
  • Black Enterprise
  • Entrepreneur Magazine
  • Gift Shop Magazine
  • Gifts & Decorative Accessories
  • Gourmet Business Magazine
  • Gourmet News
  • The Gourmet Retailer
  • Kitchenware News
  • New York Newsday
  • The Orange County Register
  • The Record (NJ)
  • Opportunities Magazine
  • Specialty Food Magazine
  • Star-Telegram (TX)
  • Washington Post

You’ll find Shirley’s insightful tips and advice at

Why not try the online Start Your Own Gift Basket Business class? Sample the first lesson before committing to the course. Start by clicking the Enroll button below.